Advertising & Promotion
A clear plan and well managed ads, so every promotion points readers toward your book.
Explore Advertising & PromotionDigital Book Marketing for Independent Authors
Our Signature Offering
See Your Book Up in Lights in Times Square
Create an unforgettable New York moment with a billboard appearance at the ‘Crossroads of the World.’
TIMES SQUARE BILLBOARD
Your billboard campaign at a glance
15 seconds every hour24-hour campaign
Highlights
- Showcase your book cover, author photo or promotional video.
- Appear for 15 seconds every hour across 24 hours.
- Experience your display in person or watch through the online livestream.
What’s Included
- One approved image or video scheduled for hourly display.
- A custom display frame.
- A short accompanying line of text.
The Location
Your campaign appears on a billboard measuring 31 feet high by 55 feet wide at 1560 Broadway, between 46th and 47th Streets, New York City.
Appearances run at scheduled intervals, not continuously. Display times follow New York local time. Content is subject to approval. Requesting a proposal does not reserve a display date.
Request a Billboard Proposal
ILLUSTRATIVE PHOTOAmazon Book Promotion
Help Readers Discover Your Book on Amazon
Support your book’s visibility with a tailored promotional campaign built around its audience, goals and budget.
POSSIBLE CAMPAIGN COMPONENTS
- Book listing review and recommendations.
- Audience and keyword research.
- Amazon advertising setup and management, where eligible.
- Campaign monitoring and clear performance reporting.
The final scope is confirmed in your proposal. Amazon promotion can be booked on its own or combined with other services, and is not part of the Times Square package.
Campaign scope and advertising spend are agreed before launch. Sales, rankings and customer reviews are not guaranteed.
Request an Amazon Promotion ProposalPage Pilot Media is independent and is not affiliated with or endorsed by Amazon.
Led by a professional with 15+ years of industry experience
Scope and fees agreed before work starts
You keep your accounts and royalties
MORE MARKETING SERVICES
Build a Campaign Around Your Billboard Moment
Supporting services can complement your billboard or Amazon campaign, or stand on their own. They are optional and quoted separately.
Author Websites & Email
A home base you own online, and a direct line to readers when your next book arrives.
Explore Author Websites & EmailPublicity & Events
Share your book’s story through news releases, outreach and in person events.
Explore Publicity & EventsCreative Services
Graphics and video that give your book one recognizable look wherever readers find it.
Explore Creative ServicesHave something specific in mind? Ask about publicity, events, creative projects or publishing support.
These are topics for a consultation rather than set packages. Availability, scope and any outside costs are confirmed in your proposal.
SAMPLE WORK
See what the work actually looks like
A real book shared with permission, followed by a fully illustrative sample campaign. Each item is labelled so you can tell them apart.
Real books and events
Contemporary romance
Does Love Die With You?
Mia Winhertt
“But then, when was love ever easy?”
EVENT PHOTOIllustrative sample campaign
A walk through the deliverables for one book, from the plan to the report.
Demonstration only. The Long Way North is a fictional book created for this page. This is not client work, and no campaign results are shown or implied.
PURPOSESets the direction for everything else, so every graphic, ad and release speaks to the same readers.
CAMPAIGN PLAN EXCERPT
The Long Way North
- Positioning
- A reflective road novel about grief, family and second chances, for readers of character-driven book club fiction.
- Likely readers
- Adult readers of book club and literary fiction; readers drawn to family and road-trip stories.
- Channels
- Amazon Ads with keyword and category targeting, Facebook and Instagram, and the author’s newsletter.
- Phases
- PrepareLaunchSustainReview
What a full plan covers
- How the book is positioned, and why
- Who the likely readers are and where to find them
- Which channels to use, and which to skip
- The materials each phase needs
- How progress will be measured and reported
PURPOSEGives your book one consistent look across platforms, so readers recognize it each time they see it.
Some roads only run one way. You drive them anyway.
The Long Way North
The Long Way North
OUT NOWA new novel by Sample AuthorPaperback and ebook
CHAPTER ONE
Read the opening pages free
Swipe up
Graphics are designed in your book’s look, sized for each platform and handed over ready to post. Quotes are taken from your own book, never from invented reviews.
PURPOSETurns a scrolling reader into a curious one, with a story hook and one clear next step.
Why it is built this way
- A story hook first. The opening line gives a reason to stop scrolling.
- A cover that reads small. Title and mood stay clear at phone size.
- One clear action. A single button, pointing to one store page.
- Variants to compare. Different hooks and images are tested against each other, within the budget you approve.
PURPOSEAnnounces your book with a clear news angle and creates a public record of its release.
FOR IMMEDIATE RELEASE
New Novel “The Long Way North” Follows a Daughter’s Winter Drive Through Her Father’s Unspoken Past
Sample Author’s debut novel tells the story of Nora Hale, who drives her late father’s truck across the northern plains with a box of letters she was never meant to read. Told over one winter week, the novel explores grief, memory and the conversations families put off until it is too late.
“The Long Way North” is available in paperback and ebook.
What you receive
- A release built around a real news angle
- Your approval before anything is sent
- Newswire distribution, with the pickup report the service provides
Newswire pickup means the release was republished on partner sites. It is not the same as a journalist choosing to write about the book.
PURPOSEShows the mood of your book in seconds, in the feeds where video catches attention.
A long, empty highway at dawn.
She found the letters after the funeral.
Hands on a steering wheel. Snow on the glass.
The Long Way North
Out now
Out now
A storyboard comes to you for approval before any video is produced. Finished trailers are cut with captions for sound-off viewing and sized for the places they will run, such as widescreen and vertical.
PURPOSEShows what ran and what it cost, so every next decision rests on evidence.
Reporting you can read
Reports follow the schedule in your quote and explain the numbers rather than just listing them.
This sample shows the structure only. No figures appear because this is not a real campaign.
HOW IT WORKS
A clear process you can follow at every stage
Work directly with the professional guiding your campaign, with clear priorities and updates at every agreed milestone.
Discuss Your Book. Sending the contact form requests this consultation. It does not book an appointment automatically.
You stay in control. Your scope and fees are agreed in writing, advertising budgets are spent only with your approval, your accounts and royalties stay yours, and progress updates follow the agreed schedule.
Good marketing improves your book’s chances. Sales, rankings and media coverage are never guaranteed.
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PAGE PILOT MEDIA SERVICES
More Marketing Services
Practical support for every stage of your book’s promotion. Use these services alongside a Times Square appearance or an Amazon campaign, or on their own.
Our featured offerings have their own sections: Times Square Billboard and Amazon Book Promotion.
01
Advertising & Promotion
Reach the readers most likely to love your book, with a clear plan and advertising that is set up, watched and adjusted with care.
Discuss Your Project about Advertising & PromotionLooking for Amazon ads? See Amazon Book Promotion.
AVAILABLE SERVICES
- Campaign planning. A written plan covering positioning, likely readers, suitable channels and timing for your budget.
- Meta advertising. Setup, monitoring and adjustment of ads on Facebook and Instagram.
- BookBub Ads. Campaigns built and managed on BookBub’s paid advertising platform.
- Coordinated promotions. Ads, graphics and announcements planned together so they support one another.
Good to know
- You approve every budget, and ad spend is paid directly to each platform.
- BookBub Ads are paid placements. They are separate from BookBub Featured Deals, which BookBub’s editors select.
- Advertising can improve visibility but does not guarantee sales or rankings.
02
Author Websites & Email
Give readers one place to learn about you and your books, and a simple way to hear from you when there is news to share.
Discuss Your Project about Author Websites & EmailAVAILABLE SERVICES
- Author websites. A clean site for your books, biography and news.
- Landing pages. A focused page for a single book or launch, with one clear next step for readers.
- Email marketing. A reader mailing list with welcome and launch emails.
Good to know
- Websites and lists are set up on accounts you own.
- Domain, hosting and email service fees are separate from the service fee.
03
Publicity & Events
Tell your book’s story beyond your own channels, through news releases, thoughtful outreach and opportunities to meet readers in person.
Discuss Your Project about Publicity & EventsAVAILABLE SERVICES
- Press release writing and distribution. A release built around a real news angle, approved by you and sent through a newswire service, with the pickup report the service provides.
- Publicity outreach. Pitches to reviewers, podcast hosts and media outlets that suit your book.
- Event support, where available. Help with book signings, author events and book fair displays.
Good to know
- Newswire distribution and any sponsored placements are paid, and are always identified as paid. They are not the same as editorial coverage, which outlets and reviewers decide on independently.
- Reviews and media coverage are never guaranteed.
- Event availability and outside costs are confirmed before anything is booked.
04
Creative Services
Give your book a consistent, recognizable look across every platform where readers might discover it.
Discuss Your Project about Creative ServicesSee examples in Sample Work.
AVAILABLE SERVICES
- Promotional graphics. Quote cards, announcements and ad creative, sized for each platform.
- Social content. Ready to post images and captions, handed over for you to share.
- Book trailers and promotional videos. Short videos for social feeds, YouTube, ads and your website, starting from a storyboard you approve.
Good to know
- This is content creation. Ongoing social media management is quoted separately.
- Quotes come from your own book, never from invented reviews.
Scope, fees, timelines and third party costs are confirmed in your written proposal before any work begins.
Good marketing improves your book’s chances. No service can guarantee reviews, bestseller rankings, sales, media coverage, agent representation or film deals.
Have something specific in mind? Ask about publicity, events, creative projects or publishing support.
These are topics for a consultation rather than set packages. Availability, scope and any outside costs are confirmed in your proposal.
FREE CONSULTATION
Let’s talk about your book
Tell us about your book and what you have in mind. We’ll respond by your preferred contact method to discuss the next steps. Your consultation is free, with no obligation.
Sending the form does not book an appointment or reserve a display date.
- Send the form with your book details.
- Get a reply to arrange a free call about your goals.
- Receive a written quote to review in your own time.
Thank you, your request has been received
Page Pilot Media will reply to the email address you provided to arrange your free consultation.